Jose Morquecho
Jose Morquecho
0
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FM Expressions

FM Expressions, a leader in custom heat transfers for apparel decorators, was launching a new website and needed engaging visuals to communicate their core services. They approached me to create a series of 3D animations that would clearly and creatively explain what they do to a wide audience. I was brought on to handle creative direction and animation from concept to final render.

FM Expressions Website Animations

THE MISSION

FM Expressions, a leader in custom heat transfers for apparel decorators, was launching a new website and needed engaging visuals to communicate their core services. They approached me to create a series of 3D animations that would clearly and creatively explain what they do to a wide audience. I was brought on to handle creative direction and animation from concept to final render.

SERVICES

- 3D Animation
- 3D Modeling
- Motion Design
- Creative Direction

THE OUTCOME

We developed three concise and visually-driven animations that break down FM Expressions’ ordering process, product benefits, and fast turnaround times. The animations use a bright, approachable visual language that aligns with the brand’s friendly, professional tone.

THE IMPACT

The animations now live on FM Expressions’ new website, helping new and returning customers quickly understand their services at a glance. The videos enhance the user experience while reinforcing FM Expressions' reputation as a fast, reliable, and innovative partner in custom heat transfers.

Thanks for watching!

CLIENT: FM Expressions