The Macallan - TIME : SPACE
THE MISSION
Gradient Experience partnered with The Macallan to create a teaser for their TIME : SPACE events in New York and Miami, celebrating the launch of their 200-Year Release bottle. I was brought on to create a teaser animation that captured the mystique of the occasion.
SERVICES
- 3D Animation
- Motion Design
- Creative Direction
THE OUTCOME
Inspired by the concept of a red eclipse, deep crimson tones set the stage for an event rooted in history but positioned toward the future. The piece served as a visual metaphor for rarity, alignment, and cosmic significance.
THE IMPACT
The animation was used as a teaser across social, setting a mysterious and elevated tone for the TIME : SPACE events. It amplified anticipation and aligned seamlessly with The Macallan’s legacy of luxury, craftsmanship, and storytelling.
Thanks for watching!
AGENCY: Gradient Experience
CLIENT: The Macallan